Messages
Effective digital communication follows the same core principles of regular communication. For message composition, it means following the message format.
The Many Forms of Messages
A message can be the primary content of an interior page, a Feature Story or Announcement, or be configured as a Notification. The central concept of a message is that it is communicating about a single topic. It is useful to understand this cross functionality as the same editor will be used to construct and edit this verbiage, no matter where it's used.
Message Structure
Messages consist of a Title, Summary and Details. Message structure is important because a message can be presented in many formats, like a feed, when a reader may only see the title and overview, or an entire page, where a reader can see the entire message.
To create a message, the Title, Summary and Details are all required elements. CommCenter shows title and summary character counts in the editor so administrators can keep content within the recommended publishing limits.
Title
The title should be no more than a few words and should be descriptive of the topic you are trying to communicate about.
Summary
The summary should be no more than three sentences. It should convey generally what will be covered in detail in the body, and it should encourage readers to read more.
The AI Summary button can draft a summary from the message details after enough body content has been added. Review the generated text before publishing. If the previous summary is better, use Undo AI summary.
Details
The details are where you describe the topic more fully. There is no length requirement and it can have hyperlinks within the text.
The AI Polish tool in the Quality panel can clean up the message body by improving structure, headings, grammar, spacing and consistency. Use the comparison view to review changes before keeping them, and use Undo polish if the original content should be restored.
Use the Preview panel to check the saved presentation before publishing. Preview is useful after changing rich content, image order, cover images, summaries, or pasted formatting.
Message Properties
Messages can have images, links and videos.
Message Categories
Adding a category to a message helps us keep track of the topics they are about. Categories can also determine which feeds a message shows up in on a website.
Message Links, Images and Videos
Links, images and videos are associated with their specific message(s).
Links
There are three types of links associated with a message.
- A list of related links (default)
- A call to action which encourages the reader to take an action
- Links that appear in the body of the message.
Images
Images can be added to a message. Multiple images will result in an image gallery. Uploaded images are resized automatically and can be reordered. Click an image to edit alt text, caption/credit information, regenerate AI alt text, or crop the image when the crop option is available. Mark one image as the cover photo when a feed tile or page header needs a specific image.
AI-generated alt text is added during upload when possible, but it still needs human review. If CommCenter flags an image that appears to contain important text, add that information to the message body so the content is accessible without relying on the image.
Videos
Videos can be added to a message. A message can have multiple videos. The message references a link to the video which is hosed on various video platforms like YouTube, Vimeo and MyVRSpot.
Writing a Message
Consider your audience and the purpose of communication; is your website appropriate for the type of message you are sending?
Use plain English. Avoid acronyms. If you need to use an acronym, make sure you use the acronym’s unabbreviated name the first time you use it.
Use an active voice. Speak directly to your audience in a conversational tone.
Use proper formatting.
How-To
For specifics on how to create or edit a message, see the CommCenter tab at the upper right.