Images

Images are supplemental, not central in your communication. An image can be powerful. The right image can complement your message and communicate your message more thoroughly. Images come with added effort which means we must be judicious with image use.

Requirements for using an image

Alt Text

When it comes to digital communication, an image must have an alternate description (alt text) that describes the image. Adding alt text allows us to read what the image is about even if the image doesn’t load or if it can't be seen by the visitor. Alt text also allows search engines to better understand the contents of your image and if assistive technology is being used (e.g. a screen reader), the alt text will be read aloud.

Image size

Many images have very large file sizes and can take a long time to load. The CommCenter will automatically reszie your image to be web-appropriate.

Fair use, intellectual property and plagiarism

We put people first at Academy District 20. We want to be authentic and representative. Use only imagery taken by district or school personnel, or by parents. Do not steal or borrow images (from other websites or sources.)

Additional image requirements

• Images must have unique names. Try adding your school's abbreviation, year, month and day to the beginning of your picture file to make it unique (eg. RHS20221002RocketryClub.jpg)
• Images should be of adequate resolution and be in focus. Be critical.
• Generally, all pictures taken on school properties or at school events are eligible for use. When an individual student is identifiable, verify that the student or their parents have not selected to opt-out of public display. Avoid using pictures of single students, or small groups of students, unless you are writing specifically about that student or group of students.
• Do not use photos with verbiage to convey a message. These photos are not accessible.
• Do not use clip art.
• Landscape oriented photos are best, however portrait oriented photos are acceptable. When setting an image as a 'cover photo' for a feature, a portrait oriented photo will not be allowed.